How stoked are we! We’re pleased to announce that the Huski family has grown, as we’re now the principle partner of the whole of Hammarby IF.
On Friday, September 18, 2020, Huski Chocolate became the main sponsor of Hammarby Football's Ladies team. Since the collaboration was launched, the team has, to-date, gone undefeated, and in the autumn they took a very gratifying step, with promotion back up to OBOS Damallsvenskan. And before the ink was dry on the agreement for the Ladies sponsorship, Huski Chocolate also finalised the deal with the rest of Hammarby Football, which from 2021, includes all the club's teams. The collaboration is probably the largest and most comprehensive agreement in Swedish club football history.
For Huski, the decision to be part of a collaboration with Hammarby Football was quite obvious and given. We, just like Hammarby, aim to become the largest and best in the Nordic region, in ambition and commitment. Hammarby Football is the perfect partner for us. In and around Huski Chocolate, there are strong and long-term investors who also see great benefits and opportunities in a collaboration with the club. We want to support ‘Bajen’ in all the great work they do with youth football, on the girls and boys side, and their social sustainability project ‘Samhällsmatchen’. We want to be part of that journey, a true partner, and contribute to Hammarby Football’s mission in becoming a winner on all levels.
“...Hammarby Football will always compete at the pinnacle of the country's highest leagues on both the Ladies and Men's side.”
Hammarby's CEO Henrik Kindlund sees the collaboration as a very important addition to the club's ongoing pursuit of the absolute top. - We take it for granted that Hammarby Football will always compete at the pinnacle of the country's highest leagues on both the Ladies and Men's side. The financial contribution that Huski’s involvement entails will give us the conditions and the fuel we need to continue our journey to that dream in the best way.
More than just a name on a shirt, Huski wants to play a strong role in helping to strengthen Hammarby's work with youth football and the club's continued investment towards the top of the Ladies and Men's divisions. We are a company driven by a wonderful entrepreneurial spirit by an equally wonderful group of driven entrepreneurs. Our corporate culture is characterised by a strong dare to win mentality, demonstrated by our willing to take to the biggest stages. Hammarby Football definitely feels like the best and most relevant partner for us.
We’ll aim to play a highly visible and active role in the club over the next four years, with early signs indicating that this collaboration is likely to continue to grow beyond even that. One detail, but important enough to mention today when the new jersey is shown, is that we’ve agreed to adapt our logo to the club's colors to best harmonize with the match jerseys. At a time when many are talking about the need to make proper investments and give women athletes and young people better conditions, not least in Stockholm, it is still only the actual investments that Huski Chocolate now makes that can make this a reality.