One of the sweetest partnerships in Formula 1 has to be between Alfa Romeo Racing and Huski Chocolate. Alfa Romeo is a forward-thinking, innovative Swiss company with strong Nordic connections — making Huski a natural fit.
The name Sauber has been a synonym of passion for racing, high performance and Swiss excellence for the last 50 years of motorsport history. Since the 15th of May, 1970, when Peter Sauber started the eponymous brand, the Sauber name has become a familiar one in motor racing, moving from hillclimbs to circuit racing before achieving success at the highest levels of sportscar racing and making the move to Formula One at the beginning of the 1993 season. In this time, the team helped launch the careers of many fast drivers, including past (and likely future) World Champions; and it extended into a business comprising thriving Engineering and Aerodynamics arms.
The Sauber Group of today has built on the know-how matured in racing to become a trove of expertise, a concern capable of competing on the world stage not just on the track, but in industry. A restructuring of the group brought stability and investment and, under the leadership of CEO, Frédéric Vasseur, both core and third-party business are thriving, pushed by a relentless drive to diversify the Group’s business and be a player outside the automotive and motorsport worlds.
In Sauber Engineering, it boasts the most advanced Swiss company in the field of additive manufacturing, alongside top-end design, development and manufacturing capabilities; this enabled the company to become active in the healthcare, packaging and automotive sectors, among others, driving innovation and generating new business lines for the concern.
The Sauber wind tunnel, initially constructed to aid the team’s motorsport efforts, is now the cornerstone of Sauber Aerodynamics’s offering and the most advanced full-scale facility in the region. Widely recognised as one of the most advanced such structures in the automotive and motorsport world, it is in use by an array of clients from various sectors. It is a parable of technology transfer – from the race track to everyday life – one that keeps developing as the Sauber Group makes inroad in new sectors of business.