Alfa Romeo
Racing ORLEN

One of the sweetest partnerships in Formula 1 has to be between Alfa Romeo Racing and Huski Chocolate. Alfa Romeo is a forward-thinking, innovative Swiss company with strong Nordic connections — making Huski a natural fit.

The name Sauber has been a synonym of passion for racing, high performance and Swiss excellence for the last 50 years of motorsport history. Since the 15th of May, 1970, when Peter Sauber started the eponymous brand, the Sauber name has become a familiar one in motor racing, moving from hillclimbs to circuit racing before achieving success at the highest levels of sportscar racing and making the move to Formula One at the beginning of the 1993 season. In this time, the team helped launch the careers of many fast drivers, including past (and likely future) World Champions; and it extended into a business comprising thriving Engineering and Aerodynamics arms.

The Sauber Group of today has built on the know-how matured in racing to become a trove of expertise, a concern capable of competing on the world stage not just on the track, but in industry. A restructuring of the group brought stability and investment and, under the leadership of CEO, Frédéric Vasseur, both core and third-party business are thriving, pushed by a relentless drive to diversify the Group’s business and be a player outside the automotive and motorsport worlds.

In Sauber Engineering, it boasts the most advanced Swiss company in the field of additive manufacturing, alongside top-end design, development and manufacturing capabilities; this enabled the company to become active in the healthcare, packaging and automotive sectors, among others, driving innovation and generating new business lines for the concern.

The Sauber wind tunnel, initially constructed to aid the team’s motorsport efforts, is now the cornerstone of Sauber Aerodynamics’s offering and the most advanced full-scale facility in the region. Widely recognised as one of the most advanced such structures in the automotive and motorsport world, it is in use by an array of clients from various sectors. It is a parable of technology transfer – from the race track to everyday life – one that keeps developing as the Sauber Group makes inroad in new sectors of business.

The Sauber Group also puts sustainability at the core of its effort. From the way the team goes racing to the innovative ways in which energy and waste are managed in its Hinwil facilities, the environment is central to the philosophy of the company. Certified as carbon-neutral since 2011, the company has been a pioneer in its sector, ensuring the various operational arms of the Group could operate in a clean, climate-friendly way. The unveiling of a full sustainability strategy in early 2020, encompassing the company’s efforts for the environment and the communities it operates in, enables the Sauber Group to continue its growth in a sensible, positive manner, a way of doing things suited for today’s world – and for the next 50 years of our history.

Having now been involved in motorsport at the highest level for five decades, the team looks back on a proud heritage of innovative design, entrepreneurial spirit and, first and foremost, passion for racing. The pride in what we have done, however, is not what drives us forward. For the focus of the Sauber Group is on driving forward, as the company prepares for the next fifty years of its history.

“The Huski chocolate drinks were extremely popular with our team personnel and guests and we’re happy their taste will be with us for the whole of the season.”

“We are proud to announce this partnership with our friends at Huski Chocolate. We got to know their brand well at the United States GP last year and we are delighted the success of that initial partnership led to this new deal. The Huski chocolate drinks were extremely popular with our team personnel and guests and we’re happy their taste will be with us for the whole of the season.”

- Frédéric Vasseur
Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG

Alfa Romeo and Huski’s relationship began back in 2019 as a one-race deal, but now in 2020, the sponsorship returns as an official, full-season partnership. Huski’s striking logo will adorn the team’s C39 car, the drivers’ race suits and the team personnel’s shirts. Huski hot chocolate and ready-to-drink products will also be available in the team’s hospitality unit and garage for all to enjoy. The synergy between Alfa Romeo and Huski is undeniable and we’re well up for the ride.